Cartucho is a Colombian clothing brand founded by Juliana Cárdenas that offers mutable clothing. I designed a modular font known as CARTUCHO that was created for their brand identity. The modular design of the font is based on sharp strokes and curves that form each letter. Its serifs are straight and thin, and it has a vertical slant axis.
① TYPEBRANDING
TYPEFACE FOR LOGO
+
CLOTHING BRAND
TYPEFACE CARTUCHO
+ TYPE DESIGN
+ ART DIRECTION
BOGOTÁ, COLOMBIA.
SILVANA APONTE
JULIANA CÁRDENAS